Atlanta (April 23, 2024) — Proof of the Pudding, Atlanta’s largest caterer, has signed a long- term lease for a purposefully designed 10,000-square-foot event venue on the top floor of 8West, a 200,000-square-foot office and mixed-use project located at 889 Howell Road NW in West Midtown, perched at the intersection of Eighth Street and Georgia Tech’s campus.

The new venue, perfect for corporate events and social gatherings, is expected to host Atlanta’s movers and shakers with culinary innovation, elevated hospitality and service, and an outlook that will inspire big ideas.

“This space is one of a kind with cascading views of our great city,” said Adam Noyes, CEO of Proof of the Pudding. “8West’s industrial styling and spectacular skyline views from the ballroom, terrace or rooftop are the perfect backdrop for a defining first impression and lasting memory.”

“Locally headquartered and nationally recognized, Proof of the Pudding is the perfect partner to provide a world-class amenity for our current and future tenants and ensure those visiting 8West return again and again,” said Mack Reese, managing partner, The Atlantic Companies.

The event space has a guest capacity of approximately 260 seated and 350 reception style. Innovative, custom menus highlight Proof of the Pudding’s scratch kitchen and culinary and mixology excellence, and its first-class hospitality service further enhances the guest experience.

The new space is set to open its doors for company events, weddings, galas and private gatherings by early fall 2024.

Lee Cardwell of MCM Realty Partners and Andrew Walker and Lauren Holmes of Colliers represented Proof of the Pudding. Transwestern’s Stephen Clifton and Zach Wooten represented 8West.

About Proof of the Pudding

Based in Atlanta, GA, Proof of the Pudding has served top-notch cuisine, service and design for clients nationwide for more than 45 years. Operating in 18+ states from state-of-the-art convention centers, sports arenas and cultural landmarks to collegiate stadiums, world-class golf courses, yacht shows and motorsports facilities. Proof’s passion for elevated hospitality, service and quality is served daily via custom creative menus. The Company’s list of partnerships includes PGA Tour, Gas South Arena, Michelin Raceway & Tower, The World of Coca-Cola, The Carter Presidential Library and Museum, Georgia Tech University, Duke University, Mississippi State University, Wake Forest University and Emory Sports Medicine

Complex. Proof’s services include food service and venue management, premium sports and entertainment, large-scale corporate and social events and wedding catering, customer service training and catering consulting. The Company’s demonstrated expertise has been recognized with a variety of industry awards, most recently with BizBash’s Industry Innovator Award. For more information, please visit www.proofpudding.com.

About The Atlantic Companies

The Atlantic Companies (“TAC”) is a privately held, full-service real estate operating company providing development, acquisition, construction management and property management services owned by TAC’s principals and its investment partners. Headquartered in Atlanta and operating across the Southeast, TAC’s properties include office, lab, industrial, multi-family and student residential and supporting retail and parking. TAC’s ability to execute challenging, sophisticated projects is derived from the seven principals’ compatible experience in development management, acquisitions, financing structures, leasing/management, and the strength of its capital partners and lenders. Led by industry veterans Jim Meyer and Mack Reese, TAC was created in 2021 through a joint venture of Atlantic Capital Properties (Meyer) and Gateway Ventures (Reese). For more information, see www.atlantic-cos.com.

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